SEATTLE – Seattle entrepreneur and founding father of the Package Guard, Michael Grabham, talks with Evening reporter Saint Bryan approximately tips and advice on turning into an entrepreneur within the fashion and beauty global.
Saint: Michael, we are assembly a lot of fashion and beauty marketers tonight. Both look like crowded fields so how could a person like me ever get began?
Michael: First aspect I might do is discover a nearby logo, emulate that emblem and look for contacts in that organization through the use of LinkedIn because they will most probably be satisfied to satisfy with you and talk about your idea.
Saint: Is it easier to get a product available to the general public than it changed into 5 or ten years ago?
Michael: Absolutely. Because these days you have social media. You can get remarks even with out a product and that is the key. If you could create prototypes and get comments from customers, you may understand what they want and what they definitely do not want.
Saint: I even have a concept for a product line of t shirts, however, how many t-shirts -as an example-would I should make at the start?
Michael: Don’t make a dozen t shirts. Make one or two, maybe three on the most. And then take a look at the ones one, two, or 3 out the use of social media. Your platform, proper? To get the comments from clients who say “this one in reality works, I hated this one, this became excellent.” All it takes is one notable product.
Saint: Where do I find my first customer?
Michael: You have what we call locating your tribe. That target customer. People who going to gravitate to your brand so once more you look for comparable brands, see what their customer base is like and begin achieving out to them, however, you have to begin speak me to customers and capacity clients because you’ll get treasured feedback right away. And you simply must do that on a regular basis.