Image default

Fashion Ecommerce Mogul Myntra Acquires Smart Wearables

Fashion e-commerce rich person Myntra has introduced that it has obtained Witworks, a Bangalore-based startup focused on generating smart wearable gadgets and their underlying software.

Post-acquisition, Myntra has inducted the startup’s group into its Innovation Labs, further strengthening the employer’s sturdy era crew and augmenting its product development capabilities.

Jeyandran Venugopal, Chief Technology Officer, Myntra, said, “Wearables is presently a $46 Mn (INR three hundred Cr) enterprise in India and is growing unexpectedly, with online contributing 60% to the total business. This acquisition will assist us in solidifying our function in this phase and allow us to expand and launch cutting-edge wearable products like clever shoes, related clever watches, and interactive or smart clothing with biosensors.”

Synergy Between Myntra And Witworks

Founded in 2014 employing Somnath Meher, Ankit DP, and Chandrashekhar Iyer, Witworks Consumer Technologies launched its flagship wearable tool, the Blink Watch, in 2016, which operates on their voice-primarily based platform, Marvin OS.

The platform integrates native and third-party offerings capable of innovative voice and visual interactions designed mainly for wearable devices. It also has some audio and health wearable devices beneath the same logo.

This acquisition will enable Myntra to develop wearable merchandise for their in-house manufacturers and leverage the generation to pressure innovation and decorate consumer engagement within the destiny.

Myntra is partnering with over 2,000 brands, and the purchase comes in light of many such strategic actions it has made so far because of the start of the year.

Amid the latest trends via Myntra, the net style store aims to interchange its cognizance closer to sales increase instead of turning profitable. This was discovered in the newest interview using Livemint with Chief Executive Ananth Narayanan.

Further, while strolling on its innovation and branding line, it has started providing EMI payments on its platform starting from $0.78 (INR fifty-one) monthly on purchasing garments.

Myntra has additionally obtained a capital infusion of $63.Sixty-eight Mn (INR 414 Cr) from Flipkart’s Singapore-primarily based subsidiary FK Myntra Holdings. Flipkart infused $176 Mn in its style arm Myntra Jabong Private Limited earlier.

In the last 12 months, it became a sequence of strategic partnerships, and it has additionally developed its expansion plans by growing numerous progressive measures.

The fashion enterprise is irrefutably one of the most distinguished segments that embrace trendy technology in the quickest viable way. While trailblazing eCommerce trends like Augmented Reality, Chatbots, and AI are making online shopping an electrifying revel, shops, on the other, need to start deploying analytical developments to take their income to soar stages. Owing to this, strong structures like Magento and Shopify are integrating business intelligence answers to assist outlets with real-time analytics on patron behavior. Fashion is an excellent-regarded enterprise that explores contemporary traits for earnings augmentation. At this moment are the rising analytical developments that might be regularly grasped with the aid of fashion traders for reinforcing their retail income.

Digitalization and SMO optimization

Image result for Fashion Ecommerce Mogul Myntra Acquires Smart Wearables

Retailers of fashion sites spend lucratively on advertising apart from promotional via all viable digital mediums, including social media, to trap extra clients. Social advertising and online marketing have become paramount for online corporations as they bring forth the emblem cost and image to clients. Later, social media analytics and virtual advertising responses monitor the impact of logos on clients and their satisfaction with the products. Small instances are the range of likes on a brand’s Facebook page, the number of views in a promotional YouTube video, or the variety of shares crafted from a weblog.

Anticipation of the new way of life trends

In this tremendously unstable industry in which style developments come and pass very quickly, traders want to be impulsive to alternate their garb and garb collections and ranges as consistent with modern-day lifestyle trends. To get insights on fashion developments, they want to accumulate facts from present-day retail websites, social media, style articles, runaway reports, and blogs throughout all clothing classes, accessories, and way-of-life gadgets. Such certain analytics aids eCommerce traders in making choices for set-off sales.

Optimizing for pageant/vacation income

Most style merchants face the backbreaking assignment of sales fluctuations in specific seasons. They often fail to capitalize on the unerring opportunities inside the top seasons and improve consumer loyalty with captivating gives. With actual-time analytics on the current marketplace state of affairs, outlets can offer catering to the converting preferences of the consumers, negate surprises, and maximize income. In other words, time-to-time analytics assist style eCommerce traders in gaining the best flexibility in their delivery chains.

Personalized recommendations


While upselling and pass-promoting are innovative thoughts for cumulating sales and conversions in online buying websites, they can be employed effectively and personally to interact with greater customers. By analyzing the central customer information like age, gender, and vicinity, retailers can somewhat understand shopping behavior. Depending on the findings, they could display personalized offers or product suggestions. The more retailers can judge clients’ acquisition behavior and attitudes, the higher they get in finding out the products for upselling and pass-sell criteria.

Brand engagement through mobile use

Brand engagement is one of the crucial achievement indicators for eCommerce shops, be it fashion or another quarter, that is similarly pushed through mobile use. Thus, aside from using distinct online ways and social media for growing engagement, retail brands also require taking their online stores to mobile structures, through which they can interact more with customers. Brand engagement is positively correlated with in-store studies. This rightly implies that the better clients interact with you through mobile, mortar satisfied they are with the net shop.

These are the few most conventional traits in eCommerce’s fashion retail area, for the sole motive of augmenting income by catering to the converting marketplace scenario and changing consumer behavior. However, what Magento and similar structures will spread to reinforce eCommerce analytics in the coming days is worth knowing.

Related posts