Image default

How to Get Rid of a Webpage that is Damaging Your Reputation

Your company is important to you, so your reputation is important. Having an online presence is vital, but what should you do if your digital reputation isn’t what it should be? Maybe there’s a web page showing up when you Google your company’s name that has negative comments or worse. How do you fix this?

How to Get Rid of a Webpage that is Damaging Your Reputation 3

How Did This Happen?

Negative comments occur all too frequently for companies that should normally have a good reputation. Maybe it’s an Internet troll getting their jollies writing bad reviews or a disgruntled employee. Perhaps someone didn’t like the product or service for whatever reason. These things happen, but one person’s negative experience shouldn’t taint your company’s reputation.

Is There Anything That Can Be Done About This?

You may wonder if there is anything you can do about it. You could contact the website directly and ask them to remove the negative remarks. This might work if the person who made the remarks doesn’t own the site.

This depends on whether Google agrees with you or not. If the site violates Google’s terms of service, you could contact Google. And just because you remove it from Google doesn’t mean other search engines won’t carry it.

The third possibility is litigation, but this can be difficult and expensive. You may win, clear your name, or lose and still have the web page up. In the meantime, you’ve wasted time, valuable resources, and thousands of dollars.

better way to handle negative reviews. The best way is to bury that website’s search engine results with positive content. This method lets you have plenty of positive reviews and content, so the negative review gets pushed further down in the search results. Reputation monitoring companies can do this for you, so you can spend more time on your business and less worrying about your reputation.

How Burying a Negative Website Works

Most people don’t look past the first page of search listings when searching for something. It’s human nature to look for an answer on the first page. Corporate reputation management companies call this “reverse SEO.” With reverse SEO, the company creates enough good content, so the bad content lowers its ranking.

What Kind of Content Are We Talking About?

Good content can take many forms. It can be consistent blog posts that extol the virtues of your company. It can be podcasts that feature your company. It can be new websites with links to your revamped company’s website. Publishing videos and images will also help improve your positive content.

Your company’s online reputation will improve if you have a presence on several social media platforms. Good reviews on review websites and posts on relevant forums also help bury a bad page.

While that website damaging your reputation may not go away entirely, you can choose to make it irrelevant. This is why you need a corporate reputation management company to help you restore your company’s good name.

Related posts