Your company is important to you, which is why your reputation is important to you. Having an online presence is vital, but what should you do if your digital reputation isn’t what it should be? Maybe there’s a web page showing up when you Google your company’s name that has negative comments or worse. How do you fix this?
Negative comments occur all too frequently for companies that should normally have a good reputation. Maybe it’s an Internet troll getting their jollies writing bad reviews, or maybe it’s a disgruntled employee. Maybe someone didn’t like the product or service, for whatever reason. These things happen, but one person’s negative experience shouldn’t taint your company’s reputation.
You may wonder if there is anything you can do about it. You could try to contact the website directly and ask that they take down the negative remarks. This might work if the person who made the remarks doesn’t own the site.
This depends on whether Google agrees with you or not. If the site violates Google’s terms of service, you could contact Google. And just because you remove it from Google doesn’t mean other search engines won’t carry it.
The third possibility is litigation, but this can be difficult and expensive. You may win and clear your name, or you could lose and still have the webpage up. In the meantime, you’ve wasted time, valuable resources, and thousands of dollars.
There is a better way to handle negative reviews. The best way is to bury that website’s search engine results with positive content. This method allows you to have plenty of positive reviews and content out there, so the negative review gets pushed further down in the search results. Reputation monitoring companies can do this for you, so you can spend more time on your business and less time worrying about your reputation.
Most people don’t look past the first page of search listings when searching for something. It’s human nature to look for an answer on the first page. Corporate reputation management companies call this “reverse SEO.” With reverse SEO, the company creates enough good content, so the bad content lowers its ranking.
Good content can take many forms. It can be consistent blog posts that extol the virtues of your company. It can be podcasts that feature your company. It can be new websites with links to your revamped company’s website. Publishing videos and images will also help improve your positive content.
Your company’s online reputation will improve if you have a presence on several social media platforms. Good reviews on review websites and posts on relevant forums also help bury a bad page.
While that website damaging your reputation may not go away entirely, you can choose to make it irrelevant. This is why you need a corporate reputation management company to help you restore your company’s good name.