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Beauty Stores Still Shouldn’t Fear Amazon

Ulta Beauty inventory fell after a document that Amazon.Com is partnering with a beauty professional. For an agency that’s done an amazing activity of stepping into new areas and disrupting them, Amazon.Com has had a hard time cracking the beauty enterprise. So traders are excited about a brand new document suggesting that Amazon’s interested in teaming up with a key beauty “influencer.”

Beauty Stores Still Shouldn’t Fear Amazon 3

Shares of store Ulta Beauty are down three.6% Wednesday after Women’s Wear Daily wrote that Amazon is considering a partnership with Violet Grey, a beauty expert who curates and sells “status” products online. But one analyst isn’t certain such an arrangement would assist Amazon to benefit a great deal of ground in the enterprise or take a percentage from Ulta. To start, Grey’s website best sells about 10% of all of the “status” brands obtainable, in keeping with Jefferies analyst Stephanie Wissink, who don’t suppose Amazon will get automatic access to that small fraction of products. Wissink’s latest conversations with several splendor manufacturers advise that corporations will nevertheless need to opt into having their gadgets sold on Amazon.

“We are intrigued by way of the method (if genuine), however, do not assume this by myself opens the floodgates of the brand get admission to for Amazon,” Wissink wrote.

The excellent information for Amazon (and Ulta) is that Wissink thinks there are masses of splendor spending to head around as purchases more and more purchase merchandise online and from specialty shops, as opposed to from branch shops. For Amazon to grab a big percentage of these dollars, however, it’s going to want to extend its choice hugely, and the Violet Grey partnership is unlikely to do this.

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